The Quiet Revolution of the Well-Designed Home
India’s leading luxury home automation system, built entirely in-house and designed to disappear into the architecture it serves
The most comfortable homes are not necessarily the most spectacular ones. They are the ones that adapt, responding to how their occupants actually live rather than demanding adjustments in return. The temperature is comfortable, the lighting has already shifted to suit the hour, and nothing needs to be adjusted because the home makes you feel as if it had already anticipated your arrival. This kind of experience is not accidental. It is the result of a system designed to understand how a household lives and respond accordingly. That is precisely what KEUS has been building since 2017, and it is a more demanding problem to solve than it might appear.
KEUS is a wireless luxury home automation ecosystem that integrates lighting, climate, curtains, media, and security into a single platform, designed and engineered entirely in-house in India. The system is accessed via an in-wall Smart Console, a tabletop Home Station, an app, or voice control, with the Sentinel Hub serving as the central gateway for managing the entire home. Every component, from hardware and firmware to cloud infrastructure and mobile applications, is developed by the KEUS team.
Designed for How India Actually Lives
The system was built around a close observation of how Indian households actually function. The multi-generational home, where grandparents, parents, and children share the same space with entirely different relationships with technology, demanded something intuitive enough to work for all of them without instruction or adjustment. That understanding of the Indian home, its scale, its rhythms, its hospitality, is baked into how KEUS works. It also turns out to be an understanding that travels. The brand is finding its audience beyond India, among homeowners who expect the same precision and design intelligence from their home systems as they do from the architecture around them.
Where the System Comes From
Brijesh Chandwani and Subram Kapoor founded KEUS after building Beam Fiber into India’s fourth-largest internet service provider. Brijesh brought a conviction that a home automation system only holds together if every layer is owned in-house, nothing outsourced, nothing patched together after the fact. Subram brought a sensitivity to technology done beautifully, and a particular seriousness about light as a design material. They were joined by four engineers from the Indian Institutes of Technology, who built the technology and product from the ground up.
Together, the six co-founders set out to build something that had not existed in India before, a fully integrated home automation and architectural lighting company, conceived and delivered entirely in-house. KEUS has since raised 100 crore rupees in Series B funding, led by OAKS Asset Management, reflecting the market’s receptiveness to what the brand has built.
Ardeo by KEUS
Running alongside the automation system is Ardeo by KEUS, the company’s in-house architectural lighting brand. Ardeo was born because every home the KEUS team built raised the same question: Who is thinking about the light with the same seriousness as the automation? After a strong product development phase, Ardeo was launched at Design Democracy 2023. Where KEUS governs how a home lives, Ardeo governs how it is lit. For architects and designers specifying both at the brief stage, having the two developed by the same team removes a layer of coordination that would otherwise fall between disciplines.
Present Across India, Beginning to Reach Further
Over 4,000 homes across India currently run on KEUS. Experience centres operate in Hyderabad’s Financial District, Bengaluru on Lavelle Road, and Worli in Mumbai, with an experience lounge in GK II, New Delhi, and a full flagship there in the works. Each space was designed in collaboration with architects and interior designers and functions as a working home rather than a showroom, giving the design community a genuine encounter with the system before specifying it. The brand’s business presence now extends across Bengaluru, Mumbai, Delhi, Pune, Baroda, Coimbatore, Nagpur, Ahmedabad, and Indore.
What KEUS has built is not simply a smarter home. It is a more considered one, where the technology serves the life being lived inside it rather than drawing attention to itself.
KEUS Automation is the Satellite Party Sponsor of Design Democracy 2026. The Satellite Party is hosted at the KEUS Experience Centre, Financial District, Hyderabad. Explore their work at keus.in
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Image Courtesy: Keus Automation
